Nice to e-meet you!
About
I’m Noora Falah, a UX/Product Designer based in Austin who transforms complexity into clarity. My work spans healthcare, fintech, SaaS, B2B platforms, and technology; where I’ve turned challenging problems into intuitive, meaningful experiences that balance user needs with business goals and make technology feel human.
Skills & Expertise
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UX Skills: User research, usability testing, wireframing, prototyping, information architecture
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UI & Visual Skills: Design systems, responsive design, typography, accessibility, interaction design
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Tools: Figma, Adobe Creative Suite, HTML/CSS/JS basics, Miro, Notion
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Collaboration: Agile, cross-functional teamwork, stakeholder communication
My Design Approach
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Empathy-driven research to uncover user needs
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Iterative prototyping and testing to refine solutions
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Balancing user goals with business outcomes
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Delivering consistent, scalable systems for long-term impact
Values / Personality
I believe design is more than visuals. It’s about solving real problems, making people’s lives easier, and creating experiences that feel intuitive and delightful. Outside of design, I value health, learning, and contributing positively to others, which inspire how I approach every project.
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I also find inspiration in life’s simple pleasures; whether it’s getting lost in a good book, finding tranquility through yoga, cherishing moments with loved ones, or capturing the beauty of the world through photography. These experiences broaden my perspective and fuel my creativity.
