Featured Projects & Impact
ARC Website Redesign​​
Healthcare | Accessibility | Design System I redesigned the Austin Regional Clinic website to prioritize accessibility and patient-centered care. By building a comprehensive system of reusable components, I streamlined the patient journey and improved care-discovery speed.
Result: A WCAG-compliant, high-efficiency portal for faster care scheduling.
See the full design process, from research to final prototype.
Dive into the core components and styles.
Blueprint Design System
Scale | Systems Thinking | Efficiency A modern, enterprise-ready UI library featuring over 1,000 components, variants, and tokens. Built with Auto Layout, it empowers teams to move from ideation to implementation 30% faster while maintaining 100% visual consistency.
Highlight: A single source of truth for complex, cross-platform products.
See the full page and all the details
TechHive Checkout Flow Redesign
Enterprise E-commerce | Transactional UX I solved high abandonment rates in a complex B2B checkout by replacing a fragmented architecture with a predictable, three-step linear flow. This project focused on reducing cognitive load for high-value enterprise transactions.
Result: +10% Conversion Rate and a 50% reduction in form friction.
See the full page and all the details
Truelink
Mobile App | Social Connection A mobile-first experience designed to foster meaningful social interactions. I led the end-to-end design, focusing on delightful micro-interactions and intuitive user flows to drive engagement and user retention.
Focus: Engagement-driven UI and seamless mobile onboarding.
See the full design process, from research to final prototype.
Click Chiropractic
B2C Healthcare | Team Collaboration Working in a cross-functional team of five, I led the prototype testing and iterative refinements for a B2C health clinic. We utilized intensive user testing to optimize the booking funnel for a local patient base.
Focus: Collaborative design and user-validated optimization.
See the full redesign process, from research to final prototype.
Let’s get in touch! ⤵
Email: noora.falah111@gmail.com